[Download] "Rodney Strong Winery: The Great Cork Debate (Case Study)" by Journal of the International Academy for Case Studies * eBook PDF Kindle ePub Free
eBook details
- Title: Rodney Strong Winery: The Great Cork Debate (Case Study)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 01, 2006
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 276 KB
Description
CASE DESCRIPTION The primary subject matter of this case concerned an intriguing product development dilemma encountered at Rodney Strong Vineyards, whether to use natural corks or metal screw caps on their wines. Secondary issues examined include Total Cost Analysis, Cost of Quality, House of Quality, and the voice of the customer. The case has a difficulty level of three and is very appropriate for advanced undergraduate and MBA level classes. The case is designed to be taught in one hour of class time with one hour of outside preparation by students.